According to Ann Forsyth’s 2002 article, “Planning Lessons from Three U.S. New Towns of the 1960s and 1970s: Irvine, Columbia, and The Woodlands,” from the late 1950s through the 1970s planners proposed building approximately 150 large, planned developments, or “new communities,” throughout the United States. I knew that Peachtree City was part of these efforts, but wondered if any communities were built in Georgia. According to Wikipedia, one another development in Georgia was proposed, the Shenandoah Community.
An article in the Newnan Times-Herald on April 24, 2005 describes this proposed development. Conceived of in 1969, by 1971 local developer Scott Hudgens had gained the backing of well-known, Atlanta developer Herman J. Russell and proposed a “working cluster of industry, business, residences, and recreation” for approximately 70,000 people along Interstate 85 east of Newnan. They hired Llewelyn Davies Associates to design the development, which would consist of residential neighborhoods and industrial zones, separated by I-85.
The Shenandoah plan was part of the New Communities program, which was backed by the US Department of Housing and Urban Development. In an effort to get away from the sprawl of the first wave of postwar suburbanization, Shenandoah was to be like the other new communities we read about this week. The first phase of the development included Highway 34, which would link the industrial park with new residential developments and apartments and a solar-powered ice skating rink that was located in the building that now houses Sunrise Baptist Church.
However, by the mid-1970s the community was a failure. Nicholas Bloom’s 2001 article in the Journal of Urban History, “The Federal Icarus: The Public Rejection of 1970s National Suburban Planning,” roots this failure in marketing. Lots were too small to attract potential home buyers, many of whom perceived it as a “low income project” since nearly half of the units constituted some form of assisted living. In 1980 the HUD New Community Development Corporation took over the development. By July 1981 only 108 residential lots had been built on 1,400 acres. The remaining 6,000 acre development is now an unincorporated industrial, commercial, and residential area, which in the 1990s was transformed by the growing sprawl along the I-85 corridor. While the Shenandoah community was never completed, it did provide a springboard for the growing industrial decentralization and suburbanization of the 1980s and 1990s.


















